Pure Sport was created in 1997 as a result of a venture between SuperSport (southern Africa’s largest sport television channel) and Pure Sport (SuperSport Travel). In May 2017, Pure Sport was procured by Tourvest Destination Management, falling under the sports division alongside brands like TEAM Sports Travel and SA Rugby Travel. The Company’s primary objective is to provide high quality, sports related travel services to the corporate and leisure markets.

Our core focus is the correlation of spectator tours to sporting events, both locally and internationally and providing a corporate travel management service to our clients.

We are affiliated with the Association of South African Travel Agents (ASATA) and are members of the International Air Transport Association (IATA). Since our inception, Pure Sport has gained invaluable experience in moving large numbers of supporters to a multitude of events worldwide.

Our niche product offers clients fully inclusive travel packages, with guaranteed event tickets to sporting events worldwide. Furthermore, Pure Sport offers pre- and post-event programmes.

The southern African sports enthusiast has embraced the concept of a dedicated sports travel management company, and the market has rewarded Pure Sport with loyalty and continued growth.


Illana Pereira
Managing Director – Global Sports (South Africa & R.O.W - excl. Europe)

Greg Taylor
General Manager - Sales

Nicole Thorne
General Manager - Operations (JHB)

Jenna Mackay
General Manager - Marketing

Shaun Benson
Business Development Manager

Kai Austin
Sports Consultant

Emilia Kassangili
Marketing Co-ordinator

Nthabiseng Mofokeng
Sales Co-ordinator


  • It was the most amazing experience of my life – it was so exciting and I saw so many of the top players, especially Roger Federer who is my all-time favourite! (And he won, of course!) The weather was not great but with centre court tickets, I didn’t mind. Most of my seating was great, but not so great when I sat on the side of the court – my head was going from left to right and back again forever! The atmosphere was great. Thanks for organising everything.
  • Dear Puresport Team My Clients had an unbelievable time!!!! They cannot stop raving about it! The seats were perfect, the transfers on time, Transfers were there as they arrived - all perfect and VERY well organised!!! Thank you sooo much!!! Many more future booking will coming your way from our agency!
    Flight Centre Limited
  • I just wanted to let you know that my clients were SO happy with everything booked for the Rugby in Scotland. They said the hotel was excellent, the Whiskey Tour was even better. Thanks so much for all your help.
    Lauren - Pentravel